In a noble campaign to “hijack Islam back and show you what Islam is really about”, Muslim organisation MyPeace are attempting to repair the badly battered image their religion has received over the past decade, by airing a commercial promoting Islam at primetime.
While a very public jihad between Western forces and extremist terror groups such as al Qaeda, Hezbollah and dozens of others have all but unwound the position of Islam as a peaceful and attractive religion to join, MyPeace denounces these organisations and hopes to win hearts and minds back with their television commercials.
Gaining notoriety earlier in the year with their giant Sydney billboards proclaiming “Jesus is a prophet of Islam”, this latest ad promotes “values that our holy book, the holy Quran, teaches us to live by and they are values that any common, basic human should live by.”
The commercial, believed to be the first to promote Islam on national television during primetime, features several excerpts from the Koran to show that Muslims share similar values to Christians.
The commercial will screen for the next six weeks, and has been fully funded by private donors from Australia.
“It will interesting to see how it will be received,” comments a Catholic Bishop.
“I think the feedback will be one of surprise but very welcoming at the same time.”
The intended result seems to be to repair a very damaged brand in Islam, and perhaps start to win over new followers to Islam who wish to live by peaceful values. Now that’s not such a bad idea. The worst that can happen is that it annoys people – especially atheists and those who don’t want to see religion shoved down their face. Clearly though, a religion is as much a brand as Coke or Apple or BP, and thus requires sustained, sensitive marketing to repair a damaged brand. The best result of a “favourable” Islam would be that peaceful followers dilute the extremists. Another intended result would be to simply put the minds of the general population to rest, decreasing suspicion towards Muslims in public places and in your neighbourhood.
MyPeace’s Facebook page can be found here: http://www.facebook.com/mypeaceislam
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- Islamics 101: “As-salaamu alaikum!” (casanovatheology.wordpress.com)
- ‘Islamization’ of Paris a Warning to the West – CBN News (davidcalves.com)
- 7 Reasons Why Islam is Dangerous (intentious.com)
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- Religion of Peace (riqkhan.wordpress.com)