Apparently you’re never too young to learn about spouse swapping.
Despite promoting stripping, spanking and foreplay, We Dare, the new Ubisoft “game” for Wii, has been released with a video game classification of PG in the UK, Europe and Australia, meaning that children as young as 12 can legally buy and play it. The title is not being released in the US.
Ubisoft's We Dare - Note the 12 and up rating
I would have thought the cover alone, which features furry handcuffs, a g-string and other lingerie strewn over a chair would have gained the game a Mature rating of at least 15+. Apparently not.
Ubisoft’s commercials feature eye candy galore, freely available to watch on YouTube. So how did massive embarassment happen? Interestingly, Ubisoft themselves suggested an M-rating for We Dare but the censors decided that PG was adequate.
A former federal government censor in Australia said that the board rarely actually plays titles it classifies, relying on publishers to be upfront about the content of their games. (Source: The Age)
Ubisoft's ad for We Dare. Let's face it. This game isn't going to sell well. And if it does, the people who play it are not going to look like THAT.
It’s also clear that once a game passes classification in one country, it quickly receives copy-cat classifications abroad. The exception to this rule is games that receive an R18+ rating in America or the UK. When this occurs, Australia bans it altogether. Case in point: the much-loved Mortal Kombat franchise, whose latest title will not be hitting shelves here in Oz because of its graphic fatalities: featured in every incarnation of the game since the 90s.
So, no old-school joy for adults who grew up playing Mortal Kombat, however, you can buy your kids We Dare.
Personally, I hope Ubisoft don’t recover their costs for making such a lame excuse for a game. Unlikely it won’t, given the huge marketing campaign this uproar has caused worldwide. At the end of the day, would you actually buy it? If this title sells, you can guarantee you’ll be seeing more of this quality.
The Ad from Ubisoft: YouTube – We Dare – Have a spicy evening !
Video News Coverage: We Dare Controversy
Related: EB Games Petitions for R18+ Video Games Classification in Australia
Related: 2010 Final Report from Attourney General on Public Consultation on the Possible Introduction of an R18+ Classification For Computer Games
R18+ Computer Games Classification Final Report; Supporting and opposing arguments, pg12